Brand assets

Everything you need to show off the Artilora brand the right way - logos, colors, and more, all in one place.

Logo

Our primary logo lockup consists of the icon combined with the word mark. Regardless of which version is used, the logo must remain clearly legible against its background.

Icon

The icon consists of the letter O and the star from our logo. It can be used independently as a standalone icon for app icons, favicons, and other applications.

Two brushstrokes form an endless orbit around a central star, symbolizing AI as a system designed to revolve around the creator, amplifying inspiration into lasting value.

Color

Our color palette includes black, gray, white, star gradient, purple, and champagne. These colors form the foundation of all brand communications and should always be prioritized as the first choice in design applications.

Black

HEX: #252525
RGB: RGB (37, 37, 37)
CMYK: C0% M0% Y0% K85%

Gray

HEX: #DDE0E4
RGB: RGB (221, 224, 228)
CMYK: C3% M2% Y0% K11%

White

HEX: #FFFFFF
RGB: RGB (255, 255, 255)
CMYK: C0% M0% Y0% K0%

Star Gradient

HEX: #FDC700 → #F1E6BE
RGB: RGB (253, 199, 0) → RGB (241, 230, 190)
CMYK: C0% M21% Y100% K1% → C6% M8% Y25% K5%

Purple

HEX: #9c5dab
RGB: RGB (156, 93, 171)
CMYK: C9% M46% Y0% K33%

Champagne

HEX: #e5d0ac
RGB: RGB (229, 208, 172)
CMYK: C0% M9% Y25% K10%

Typography

Our brand typefaces are carefully selected to maintain consistency and readability across all communications.

Brand Serif Typeface

Marcellus

Bold

Aa

Regular

Aa

Italic

Aa
Available via Google Fonts

Brand partnerships

When pairing the Artilora logo with partner logos, maintain balanced spacing and clear hierarchy. Avoid placing logos too close to one another, ensuring sufficient space to preserve clarity and visual impact.

Partner's Logo

Brand character

Lorbie is Artilora's brand mascot and creative companion—use it in campaigns, product moments, and community touchpoints to express warmth, curiosity, and supportive energy.

Primary character

Lorbie flat character art

Lorbie

Guardian of StaruffCreative guide

Lorbie protects the Staruff World and travels between worlds to help creators recover lost inspiration. Its deep black form condenses ancient creative energy, and its soft body can shift into many shapes. The star on its hat lights up when a mission is complete.

Brand universe

Staruff World

A realm between imagination and reality, built from forgotten design sparks, paused ideas, and unfinished concepts. They drift as star fragments, waiting to be awakened by creators.

Lorbie character turnaround sheet
Turnaround views

Character design system

Wizard hat

A visual anchor connecting two worlds. The star on the tip—"Shining"—guides Lorbie when the path is unclear.

Star scarf

A pocket for collecting inspiration. Mini pockets hold different star fragments: design, color, and form.

Black body

A vessel of cosmic creative energy. The deep black absorbs unformed ideas, like night sky holding infinite possibility.

Round eyes

A lens for seeing inspiration—beauty hidden in ordinary things, from gems in stone to images in music.

Personality & values

Gentle companion

Non-judgmental and patient. Lorbie sits quietly beside creators during blocks, offering calm support without pressure.

Deeply curious

Fascinated by unfinished work, often tilting its head in thought. The scarf trembles subtly with emotion and anticipation.

Playfully absent-minded

Doesn't always follow human rules, leading to surprising moments that feel warm rather than disruptive.