Brand assets
Everything you need to show off the Artilora brand the right way - logos, colors, and more, all in one place.
Icon
The icon consists of the letter O and the star from our logo. It can be used independently as a standalone icon for app icons, favicons, and other applications.
Two brushstrokes form an endless orbit around a central star, symbolizing AI as a system designed to revolve around the creator, amplifying inspiration into lasting value.
Color
Our color palette includes black, gray, white, star gradient, purple, and champagne. These colors form the foundation of all brand communications and should always be prioritized as the first choice in design applications.
Black
Gray
White
Star Gradient
Purple
Champagne
Typography
Our brand typefaces are carefully selected to maintain consistency and readability across all communications.
Brand Serif Typeface
Marcellus
Bold
Regular
Italic
Brand partnerships
When pairing the Artilora logo with partner logos, maintain balanced spacing and clear hierarchy. Avoid placing logos too close to one another, ensuring sufficient space to preserve clarity and visual impact.
Brand character
Lorbie is Artilora's brand mascot and creative companion—use it in campaigns, product moments, and community touchpoints to express warmth, curiosity, and supportive energy.
Primary character
Lorbie
Lorbie protects the Staruff World and travels between worlds to help creators recover lost inspiration. Its charcoal fuzzy body condenses ancient creative energy into a soft, round form. A playful tuft sits on its head; with no mouth or nose, emotion lives entirely in its wide eyes.
Brand universe
Staruff World
A realm between imagination and reality, built from forgotten design sparks, paused ideas, and unfinished concepts. They drift as star fragments, waiting to be awakened by creators.
Character design system
Head tuft
Lorbie's signature curl—like a whisker of inspiration that sways with mood.
Charcoal body
A vessel of cosmic creative energy. Deep charcoal absorbs unformed ideas, like night sky holding infinite possibility.
Round eyes
A lens for seeing inspiration—beauty hidden in ordinary things, from gems in stone to images in music.
Fuzzy texture
A soft felt-like surface that feels like a plush toy, conveying warmth and approachability.
Personality & values
Gentle companion
Non-judgmental and patient. Lorbie sits quietly beside creators during blocks, offering calm support without pressure.
Deeply curious
Fascinated by unfinished work, often tilting its head in thought. The tuft trembles subtly with emotion and anticipation.
Playfully absent-minded
Doesn't always follow human rules, leading to surprising moments that feel warm rather than disruptive.
